Don’t miss what’s next.
Don’t miss what’s next. Get ready for
the next leap

Kim, Kaan, Roel, Yohan, Claudio, Fernando, Masaharu.
Stories yet to be written, waiting to be read

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chapter 01
If you don't face your problems,
they'll follow you wherever you go.
Claudio
chapter 02
I studied fashion,
now I'm trying to change it.
Kim
chapter 03
So I decided to
give my city a chance.
Kaan
chapter 04
Be prepared to sacrifice
everything for happiness.
Fernando
chapter 05
I overcame my fears through my aspirations.
Hyoungtae Yohan
chapter 06
If you want to follow
your passion, make it your job.
Nicoletta
chapter 07
The best day to get
started on something is yesterday.
Roel
chapter 08
Work smart to work less.
Masaharu
chapter 09
I have overcome difficulties by pushing myself even harder.
Ibby
chapter 010
I am the sole master of my destiny.
Jakub
So I decided
to give my city
a chance.
a story by Kaan Bergsen
Kaan Bergsen

Kaan Bergsen graduated from Boston College in Business & Administration and then lived in New York for two years before deciding to return to his city of birth, Istanbul, and founding Petra Roasting Co.. Going back was good for him and for the many young people who found a job and an open space for sharing in the company's five locations.

My life has been filled with leaps into the void. Facing the excitement and thrill of the unknown, combined with a hope that everything would be turn out to be ok, has given me an edge.

Returning to Turkey after six years in the United States to found my coffee company was the biggest leap of them all. I always loved wine, coffee, tea, and whiskey tasting. Their flavours are so complex and nuanced compared to food. I drank the most formidable coffee I ever tasted in 2011, in a small café in New York.

You think everything tastes the same, until you try something new. And the new can even be improved upon.

This concept opened my eyes.
A political youth movement began in Istanbul in 2013. It really seemed like everything was about to change, as Turkey underwent a great art, politics and culture upheaval.

I knew that if I didn't give my city a chance, I would regret it.

Many of my friends who live abroad use their distance from home as an alibi, blaming their every problem on their circumstances. I did not want to become that kind of person.

I didn't overthink it. I packed up my stuff and went back to Istanbul to open the Petra Coffee Company.

I had worked for a coffee wholesaler after graduation and attended a four-month course on roasting, so I didn’t have much of a formal preparation.

My total lack of experience in this sector forced me to question myself deeply.

I knew I had to dig deep into the essence of this industry and build it back up from scratch in my own way. Had I any more experience I would most likely have clung to the models I already knew, jeopardizing the authenticity of my brand.

As obvious as it may seem, I relied on a good business plan to bring my ideas to life.

It is important to understand which of your dreams can come true, and why.

The next step was hiring a graphic designer to create the brand. Coffee is very simple. No more than two or three ingredients are required. If you want people to choose yours, you have to give them good reasons to do so: you need to work on their customer experience and convey your lifestyle idea.

We are ethical and people-oriented, and we aim to bring quality coffee all over Turkey, driving the whole industry to improve.

I overcame all difficulties, one after the other, holding on to my values and beliefs, without ever giving in to panic.

After 4 years of work, Petra Coffee is now a reality, and one that is constantly evolving. We have five different branches, all offering the same quality.
We monitor the production of everything we sell, from bread to milk, to ensure high standards. We select and roast the best quality coffee, importing it from different parts of the world according to the season. Even a simple element such as water is obtained through a sophisticated process.

The climate in the city has grown worse since I first returned to Istanbul: those who could afford to, escaped the country to live elsewhere and left many young people in search for an opportunity behind.
At Petra Coffee we hire young people who have no experience but are genuinely interested, and we give them the training they need to work.
There are almost 50 of us today, and our staff grows exponentially.
These are not just employees, but also friends and relatives who have been lending me a hand from the start.

We are the only ones doing something interesting in this neighbourhood, and it is fascinating to watch the contrast between the quiet on the streets outside and the liveliness inside.
We don't pretend to promote political change, we merely offer a service, yet when people come in here they leave prejudice behind. We were able to create a space where people can connect with one another.

I discovered aspects of my personality that I wasn't aware of.
I got rid of my shyness and became less reserved over time. We listen to each other and grow together: this is what makes our company special, and I could not have accomplished any of this without changing.

The road ahead is long, and there are still things I am wary of doing, like taking Petra Coffee into the heart of the city, in the busiest areas. Next year I want to make our stores more efficient, to create a better environment for the people who work there.
As Thomas Edison said, genius is 1% inspiration and 99% sweat.
I try to improve myself and my company every day, and I don’t worry about my competition too much.

I always remained true to my values, and Petra's, and have based all my decisions upon them. They have never let me down.
Next story
Fernando
Be prepared to sacrifice
everything for happiness.
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